Experiencing an Austria Christmas market is like stepping into a charming, enchanted storybook. You’ll be greeted with cozy drinks, delectable treats, intricate decorations, and a festive ambiance that makes you feel like Christmas music should be playing nonstop (or maybe that’s just my feeling).
Though many major European cities now feature Christmas markets, Germany and Austria pioneered the tradition, and in my opinion, they still excel at it (though Alsace in France is a close contender).
Spending December exploring Austria’s Christmas markets is a wonderfully festive experience. However, there are a few things you should know before you set out—and we’ve got all the details right here.
Where to Find the Best Christmas Markets in Austria
If you’re planning a trip to Austria’s Christmas markets, consider these top destinations!
These cities are not only easy to travel between, but they also host some of the most beautiful and popular Christmas markets in Austria (often referred to as “Advent markets”). If you’re up for it, you can even visit them all in a sort of loop around the country!
Vienna
Vienna is a quintessential Christmas market destination in Austria, with its modern markets tracing back to the 13th century. Today, Vienna lights up with over 20 Christmas markets featuring stunning crafts, decor, and delicious food. Don’t miss the ice skating rink at Rathausplatz, and make sure to enjoy a magnificent Viennese hot chocolate.
Salzburg
Salzburg’s Christmas market is a personal favorite. The combination of its picturesque setting, mouthwatering food, and exquisite stalls, particularly the ornament stands, makes Salzburg’s main market truly unforgettable. The smaller markets here are also enchanting.
Innsbruck
Innsbruck is vibrant, beautiful, and set against the backdrop of snowy Alps, making it a winter wonderland even before you hit the markets. It’s your best chance to experience snow while celebrating Christmas in Austria. Consider taking a cable car ride for a magical alpine adventure, even if you’re not into skiing.
Graz
Graz, located in southeastern Austria, offers several compelling reasons to include it in your Christmas market itinerary. As the country’s second-largest city, Graz features Christmas markets that are all within walking distance of each other, including a massive ice-carved nativity scene.
Linz
When in Linz, make sure to try the Linzertorte. This iconic pastry, named after the city, is a popular Christmas treat made from crumbly dough, nuts, and jam—a delightful snack and one of the oldest cakes in the world.
Beyond Christmas in Austria: More Festive Destinations
Traveling through Europe by train allows you to easily add other countries to your Christmas market adventure!
Munich
Just a short trip from Salzburg, Munich offers an iconic German Christmas market experience and is considered one of the top Christmas market destinations in Germany.
Bolzano
A few hours south of Innsbruck, Bolzano hosts Italy’s oldest Christmas market and features a blend of Austrian and Italian cultures, reflecting its history as part of Austria until 1918.
Prague
Prague’s fairy-tale beauty makes it an ideal city for Christmas markets. If you’re heading into Czechia, don’t miss Český Krumlov for its stunning holiday charm.
Budapest
Budapest’s capital city is known for its beautiful Christmas markets, scenic Danube views, and endless activities. It’s a must-visit during the festive season.
Zagreb
Though less known, Zagreb has been repeatedly voted as having some of the best Christmas markets in Europe. It’s worth checking out to see what all the hype is about.
Bratislava
For a quieter, less crowded experience, consider Bratislava. It’s charming, easy to reach from Vienna by train, and offers a lovely, off-the-beaten-path Christmas market experience.
Tips for Planning an Austria Christmas Market Trip
- Check Opening Dates: Ensure you confirm the market dates in advance to avoid arriving and finding them closed. Aim to visit between late November and December 23, as few markets remain open past Christmas.
- Book Accommodations Early: Christmas market season is popular, and hotels fill up quickly. Book your stay as soon as your dates are set.
- Plan Your Itinerary: Spend 1-2 days in each city to experience the markets and explore beyond them. However, make sure to see some of Austria’s other attractions too!
- Dress Warmly: Expect cold weather and dress in layers with comfortable, warm footwear. A good coat, boots, and accessories like hats and gloves are essential.
Austria Christmas Market Tips & Tricks
- Unique Markets: Each Christmas market is distinct, focusing on different aspects like food, crafts, or decorations. Visit a variety to experience their unique charms.
- Mug Rental: Many markets use a mug rental system for drinks like glühwein. Pay a deposit for the mug, which you can return for a refund or keep as a souvenir.
- Haggling: Haggling is not common at these markets. Prices are generally fixed.
- Bring Cash: Many stalls don’t accept cards, so carry cash, preferably in small denominations.
- Reusable Bags: Bring a reusable bag for purchases to avoid extra plastic waste.
- Day and Night Visits: Markets are less crowded during the day, while the evening brings a lively, illuminated atmosphere. Visit both times to fully enjoy the experience.
- Explore Lesser-Known Markets: Smaller markets or those in less touristy towns offer their own unique magic, away from the crowds of the main spots.
The Austrian Christmas Market Foods & Drinks
Here’s a quick guide to some must-try foods and drinks at the markets:
- Glühwein: Mulled wine is a Christmas staple. Enjoy a warm mug of this festive beverage.
- Pretzels: Choose between savory or sweet pretzels, with bacon, cheese, and onion being a popular combination.
- Sausage: From bratwurst to kasekrainer (cheese-stuffed sausage), there’s no shortage of delicious options.
- Krapfen: Austrian donuts filled with jam and dusted with powdered sugar are a must-try treat.
- Candied Nuts: These are perfect for snacking and easy to take home.
- Fried Apples: A delectable treat that’s hard to miss during your visit.
- Schaumbecher: A marshmallow-filled treat that looks like an ice cream cone but is loved by kids and adults alike.
- Leberkas: This meatloaf-style snack is often served in a roll and is a fantastic savory option.
- Langos: Deep-fried potato dough topped with garlic paste and sauerkraut.
- Maroni: Warm, roasted chestnuts are great for warming up.
- Käsespätzle: Essentially Austrian macaroni and cheese topped with crispy onions.
What to Buy at Austrian Advent Markets
When shopping at the markets, you’ll find a mix of affordable and high-priced items. Popular souvenirs include:
- Ornaments: Beautiful and often easy to transport, these make great keepsakes.
- Wood Carvings: From figurines to detailed buildings, these handcrafted items are special and unique.
- Lebkuchen: Gingerbread hearts, while sometimes better as decorations, are a traditional treat.
- Christmas Decor: Items like Advent wreaths, candles, and themed quilts are widely available.
- Snow Globes: A classic souvenir to remember your trip.
- Sausage, Cheese & Culinary Delights: Great for taking home and enjoying later.
- Wool Items: Warm hats and scarves can be practical purchases to help with the cold weather.
- Mozartkugeln: Pistachio marzipan covered in nougat and chocolate—these candies are a must-try.
